(216) 870-6562

147 Bell St Suite 302, Chagrin Falls, OH 44022, USA

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Our Story

JULIA HURT
LICENSED ESTHETICIAN, State of Ohio
Certified Classic Lash & Russian Volume Lash Artist,
& Owner of The Beauty Confidential

The Beauty  Confidential was founded by Julia Hurt, an eyelash extension artist & beauty enthusiast. For her Bachelor's degree, she attended John Carroll University, a small liberal arts college located in University Heights, Ohio. She majored in Communications with a concentration in Integrated Marketing, supplemented with a minor in Entrepreneurship. To further her education, Julia continued on at JCU to receive her Masters in Communications Management.

Julia has always had a passion for the beauty industry, specifically eyelash extensions. As a client, Julia had her lashes done for several years while the eyelash extension industry was still in its infancy stage. As the industry grew, so did the amount of lash artists, lash brands, products, and media buzz about eyelash extensions. After years of research and experience as an eyelash extension client, Julia followed her interests and became certified in eyelash extensions. 


After training, she experimented with different lash brands but none of them met her standards. She started looking for a product line that was inspiring, and a brand that had meaning behind it. Julia discovered Borboleta Beauty, a brand and lash line that aligned with The Beauty Confidential’s mission of “empowering women and embracing diversity”. Borboleta Beauty developed the softest lashes, clean adhesives with guaranteed retention, and a training program with the best educators to give lash artists the chance to master their skills with premier products. Julia completed Borboleta’s Advanced Volume Training Course, and established The Beauty Confidential as an exclusive partner with Borboleta Beauty. 


Julia has a passion for the industry, and loves to enhance natural beauty with results that are subtle, yet exquisite enough to minimize your daily routine. She believes is creating the best damn version of you through luxurious services that are effortless for you.  Julia would love to see more standards being met and valued within the eyelash extension industry, because there really is so much to know and love about lashes, both by lash artist and client.